Privacy Policy

Last updated: May 12, 2019 – Removed references to using your personal information for marketing purposes or for sharing with affiliates.  We never have, and this Privacy Policy has been updated to reflect that.  We will only ever use your personal information to ensure that you can use the Braid Services.


This Privacy Policy is designed to help you understand how Braid, Inc. (“Braid”, “we”, “our” or “us”) collects and uses the information, including personal data, that you share when you use (“Site”), our Chrome extension, our Slack app, our mobile apps, or other affiliated offerings (collectively, “Services”). Except where otherwise expressly indicated in this Privacy Policy, this Privacy Policy applies only to information collected through the Services and does not apply to information that we receive via other means, including but not limited to trade shows, networking events, conferences, postal mail, telephone, carrier pigeon, or telepathy. It also describes the choices available to you regarding our use of your Personal Information and how you can access and update this information.

Before submitting information to Braid’s Services, please review this Privacy Policy carefully. By using or accessing our Services, and/or communicating with a Braid agent via mail, email or telephone you are accepting the practices described in this Privacy Policy. You are responsible for submitting accurate information to Braid. If you prefer that we not collect your personal information, please do not provide it to us. When you submit your personal and other information to Braid, you hereby consent to the collection, use and disclosure of such information as set forth in this Privacy Policy that you are reading right now. Like, right now. This thing.

Information We Collect

We collect the information that you share with us, including:

  • Personal Information: “Personal Information”, or personal data as it is called in some countries, is information that can personally identify you. We maintain one or more databases in the United States to store your Personal Information and may retain it as reasonably required to fulfill the purposes identified herein. Personal Information that we collect depends on how you use the Site. For example, if you register to use or use any of the Services or if you wish to contact us, we may collect your name, email address, information about other software that you use and the email addresses that you provide to us. If you download our applications or use Braid through a mobile device, Braid may collect information regarding the type of device you use, operating system version, the device identifier (or “UDID”), your IP addresses, and associated services from your mobile device. We do not ask for access or track any location-based information from your mobile device at any time while downloading or using our Application. We may occasionally send you push notifications through our mobile application to send you email and event notifications and other service related notifications that may be of importance to you. You may at any time opt-out from receiving these types of communications by turning them off at the device level through your Settings. Providing your Personal Information to us is your choice. If you choose not to provide us with certain Personal Information, you may not be able to take advantage of certain features of the Site and Services; and
  • General Information: When you visit the Site, we may collect various categories of general non-personal information (“General Information”). General Information includes browser information, operating system information, and the date, time, length of stay and specific pages accessed during your visits to our the Site. When possible, General Information may be linked to Personal Information. We do this to improve the Services we offer you, make our analytics more reliable, and generally try to make Braid better so that we can continue to have jobs and make our customers super happy.

We also may collect information from the people with whom you interact by email when you use the Site and Services. This information may include the number of times that the recipient opens your email, the recipient’s IP address and the computer platform that the recipient is using.

Braid does not store your credit card information. If you purchase Services, your credit card information is processed and stored by Stripe ( Stripe is pretty rad.

Cookies & Other Online Identification Tools

A “cookie” is a small file or tool sent from a website to your web browser and stored on your computer. A “session cookie” is comprised of temporary bits of information that are erased once you exit your web browser or turn off your computer. A “persistent cookie” is comprised of more permanent bits of information that are placed on the hard drive of your computer and stay there until you delete the cookie. A persistent cookie enables a website to recognize you when you return.

Braid may use various types of session and persistent cookies to help you access and navigate the Site more efficiently, to customize your experience of the Site and Services, to store certain information that you previously provided (such as username and password), to authenticate users and to statistically monitor how many users are using the Site and Services. We suggest that you set your browser to notify you when a cookie is placed or decline the receipt of cookies; however, certain features of the Site and Services will not function properly or be available if your browser is configured to disable cookies.

The use of cookies by our partners is not covered by our privacy policy. We do not have access or control over these cookies. Our partners use session ID cookies to provide us with information about how you use our service.

Braid also may use web beacons (a.k.a. clear GIFs, web bugs, or pixel tags) to personalize your experience of the Site and our Services. Web beacons usually are not visible to you and are delivered by a web browser as part of a web page request or in an email. Web beacons collect General Information, such as the number and time of interactions with an email containing a web beacon, the type of browser used and IP address. Web beacons may be use alone or in conjunction with cookies; when web beacons are used with cookies, they may link General Information to Personal Information.

Behavioral Targeting / Re-Targeting

We may partner with a third party ad network to either display advertising on our Web site or to manage our advertising on other sites. These ad network partners use cookies and Web beacons to collect non-personal information about your activities on this and other Web sites to provide you targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out from these providers by visiting the website at Please note this does not opt you out of being served advertising. You may continue to receive generic ads if our marketing team is good enough to place ads on the websites and in the apps that you use.


We may use web and mobile analytics software to allow us to better understand the functionality of our offerings on your device. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We do not link the information we store within the analytics software to any Personal Information you submit within any Braid app. It is only used to make our Services better.


Our Web site may include various social media buttons, such as the Facebook Like button. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it. So, for example, the Facebook Like button is governed by Facebook’s privacy policy, not Braid’s.

How We Use Personal Information

Except as specified in this Privacy Policy, Braid does not rent, sell, trade or disclose your Personal Information to third parties without your informed consent.

Some specific examples of how Braid may use your Personal Information are:

  • to provide you with information about how you are using email;
  • to customize, analyze, adjust and improve the Site and Services to better meet your needs;
  • to facilitate communication between Braid and you;
  • if you are a member of a Braid team (employee), to provide your team lead with information about the projects and updates that you create as well as the data associated with your use of the Services and your email account. (n.b., Braid is not responsible for how your team lead uses or discloses this information);
  • if you provide us with information about other software and services that you use, we may use your Personal Information to try to synchronize your emails with such other software and services;
  • to administer a survey (if you consent to participate in the survey via a response email);
  • in a customer testimonial posted on the Site;
  • to enforce Braid’s agreements with you (this usually means making sure you pay us or we regretfully have to turn off your service if you’re not on a free plan);
  • to provide you with important administrative information regarding the Site and Services, such as changes to this Privacy Policy, our Terms of Use and our other policies; and
  • to prevent fraud and other prohibited or illegal activities.

Disclosure Of The Information That We Collect

Unless you have consented or as otherwise described in this Privacy Policy, we will not disclose your Personal Information except for:

  • Fulfillment of Services. Braid may retain other companies and individuals to perform functions consistent with our Privacy Policy on our behalf. Examples include customer support specialists, web hosting companies, fulfillment companies (e.g., companies that fill product orders or coordinate mailings), data analysis firms, payment services firms and email service providers. Such third parties may be provided with access to Personal Information needed to perform their functions, but may not use such information for any other purpose;
  • Compliance with Law and Fraud Protection: We may disclose any information, including, without limitation, Personal Information, we deem necessary, in our sole discretion and without your prior permission, to comply with any applicable law such as to comply with a subpoena, regulation, binding orders of a data protection agency, legal process or governmental request. Braid reserves the right to disclose your Personal Information if we believe you have or are violating our Terms of Use or in order to protect or defend Braid’s rights or property, even without a subpoena, warrant or other court order; and
  • Sale or Transfer of Information: In the event of a sale, merger, liquidation, dissolution or sale or transfer of substantially all of the assets of Braid or the Site, Personal Information and/or other information collected through the Site may be sold, assigned or transferred to the party acquiring all or substantially all of the equity and/or assets of Braid, the Site and/or Services. In the unlikely event of an insolvency, bankruptcy or receivership, your information also may be transferred as a business asset. By using the Site and Services and submitting your information to us, you consent to the sale and transfer of your information as described in this paragraph. You will be notified via email and/or a prominent notice on our Site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
  • Frames: Some of our pages may utilize framing techniques to serve content to from our partners while preserving the look and feel of our Site. Please be aware that you are providing your Personal Information to these third parties and not to

Controlling Your Personal Information

If you tell us that you do not want us to use your Personal Information to contact you, Braid will comply with the applicable law. You may instruct Braid to stop sending you emails, newsletters, or other information by submitting a request at with your name, address, email address, and your opt-out instructions with “UNSUBSCRIBE” in the subject. or, if available, following the ‘unsubscribe’ instructions provided. Braid may, however, continue to use your Personal Information to contact you to service your account or as otherwise authorized by law. Please note that if you use more than one name or e-mail address when communicating with Braid or using the Site, you may continue to receive communications from Braid to any name and/or email address not specified in your opt-out request.

If you would like to delete your Personal Information, please submit a request to with clear instructions about what you would like deleted. We will respond to your request within 30 days.

We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.


If you choose to use our referral service to tell a friend about our Services, or if you invite a friend or colleague to a Braid project, we will ask you for your friend’s email address. We will automatically send your friend a one-time email inviting him or her to install Braid. Braid stores this information for the purpose of sending this one-time email and tracking the success of our referral program.

Your friend may contact us by submitting a request at to request that we remove this information from our database.

Collection and Use of 3rd Party Personal Information

You may also provide personal information about other people, such as their email address. This information is only used for the sole purpose of completing your request or for whatever reason it may have been provided.

Customer Testimonials

We may post customer testimonials on our web site which may contain personal information. We do obtain the customer’s consent via email prior to posting the testimonial to post their name along with their testimonial. To request removal of your personal information from Testimonials please contact us by submitting a request at

Blog / Forum

Our Web site may offer publicly accessible blogs or community forums. One or more of our blogs are managed by a third party application that may require you to register to post a comment. These include Medium and Tumblr. We do not have access or control of the information posted to those blog. You will need to contact or login into the third party application if you want the Personal Information that was posted to the comments section removed. To learn how the third party application uses your information, please review their privacy policy.

Single Sign-On

You can log in to our Services using sign-in services provided by Google via OAuth. These services will authenticate your identity and provide you the option to share certain personal information with us such as your name and email address to pre-populate our sign up form or create your account.


Braid integrates with external services to provide seamless, integrated access to your data, wherever it may originate.

For Google products, Braid integrates with Gmail and Google Calendar to and requires access to your emails, contacts, labels, calendars, and events to allow the Braid services to add Braid context to emails and events, to make copies of emails and events into Braid for anywhere access, and for invitation and sharing functionality.

For Slack, Braid requires access to your public and direct messages, as well as the history of the channels you’ve authorized Braid for to allow the Braid services to post information from Braid into Slack and to allow you to view, create, edit, and delete information in Braid directly from Slack.


Braid has implemented technical, administrative and physical security measures to protect your information from unauthorized access and use as described in our Security Overview. While Braid strives to protect your information, no data transmission over the Internet is 100% secure and, consequently, we cannot ensure the security of any information. When you enter any information (including a credit card number) on our order forms, we encrypt the transmission of that information using secure socket layer technology (SSL). If you have any questions about security on our Web site, you can contact us by submitting a request at

Our Site and Application Are Not For Use By People Under the Age of 13

We do not knowingly collect information from people under the age of 13. To use the Services provided by Braid, you must be the age of legal majority in your place of residence. By using the Site and Services, you hereby represent that you are at least the age of legal majority in your place of residence. We do not use an application or other mechanism to determine the age of users of the Site and Services. All information provided to Braid will be treated as if it was provided by an adult. If, however, we learn that a minor has submitted information about himself/herself to us, we delete the information as soon as possible.

Third Party Links

We may provide links to third-party web sites that we do not own or control. We are not responsible for the information collection practices of any website that we do not own or control. We encourage you to review and understand the privacy practices of third-party websites before providing any information to or through them.


We may occasionally update this Privacy Policy to reflect changes in our practices. When we post modifications to this Privacy Policy, we will revise the “Last Revised” date at the top of this web page. The modified Privacy Policy will be effective immediately upon posting on the Site. Your continued use of the Site or Services after the posting of the modified Privacy Policy constitutes your agreement to abide and be bound by it. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective and we will update the effective date accordingly. We encourage you to periodically review this page for the latest information on our privacy practices. If you object to any modification, your best and sole recourse is to stop using the Site and Services.

California Residents

California law permits individuals who provide Braid with Personal Information and who are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. Braid does not, at this time, disclose Personal Information to third parties for their direct marketing purposes. If Braid changes this policy, we will update this provision and provide instructions on how you may make a request for details concerning such information.  Go A’s.  #rootedinoakland


The invalidity or unenforceability of any provisions of this Privacy Policy in any country shall not affect the validity or enforceability of any other provision of this Privacy Policy, which shall remain in full force and effect.

Governing Law and Dispute Resolution

This Privacy Policy and the resolution of any dispute arising hereunder shall all be governed and construed in accordance with the laws of the State of California, without reference to our conflicts of laws. You acknowledge and agree that any legal action or proceeding between you and Braid for any purpose concerning this Privacy Policy shall be brought exclusively in a federal or state court of competent jurisdiction in San Francisco, California. For disputes involving an amount less than $10,000, the parties agree to resolve the dispute through binding arbitration to be held in San Francisco, California under the rules of the American Arbitration Association. Any claim arising out of this Privacy Policy must be brought within one (1) year of the date on which the claim arose.

Users Outside Of The United States

Braid’s servers are, as far as we can control, entirely hosted in the United States and, as a result, governed by United States law. If you are outside the United States when you visit the Site or engage in communications with a Braid agent via postal mail, email or telephone, please be aware that your information may be transferred to, stored and processed in the United States where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. By using the Services and/or communicating with a Braid agent via mail, email or telephone, you consent to your information being transferred to our facilities in the United States and to the facilities of those third parties with whom we share it as described in this Privacy Policy.

Braid complies with the US–­EU Safe Harbor Framework and US–­Swiss Safe Harbor Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. However, Braid has not yet certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement, but intends to do so. If there is any conflict between the policies in this privacy policy and the Safe Harbor Privacy Principles, the Safe Harbor Privacy Principles shall govern. To learn more about the Safe Harbor program, please visit

Questions About our Privacy Policy

In compliance with the US–­EU and US–Swiss Safe Harbor Principles, Braid commits to resolve complaints about your privacy and our collection or use of your personal information. Inquiries or complaints regarding this privacy policy can be submitted to Braid at .

You can also send us physical mail to:

Braid, Inc.
1721 Broadway, Suite 201
Oakland, CA 94612

If you choose send us physical mail, please include some stickers or thank you notes or little airplane bottles of alcohol.