Relationship management without the double entry
One of the worst parts of being in public relations is keeping your relationships with journalists and influencers separate from the inbound communications from your client and others at your firm. With Braid, you can organize your emails, meetings, and call notes by relationship or by client. You can even choose to do both if you wish!
Fight against email overload
Often, you’ll have waves of CCs and BCCs just so someone, somewhere can CYA. And of course that person didn’t log the work that she did. With Braid, all that information is easy to put in one place, without having to go back and double-enter all the work you already did just for tracking. Just log your weekly coverage reports, social media reports, and other wins in the project so that everyone can go back and see your wins anytime.